Cookie Policy

Last Updated: 30 September 2025

What are cookies?

Like most websites, we use cookies to collect information and distinguish you from other users. This helps us provide a good browsing experience and improve our site. Cookies are small data files placed on your computer or device as you browse; they let us remember whether you’re logged in and what’s in your basket. Cookies are essential for the effective operation of our website and to help you shop online. They are also used to tailor products and services offered to you on our site and elsewhere.

Information collected

Some cookies collect information about browsing and purchasing behaviour from the same device, including pages viewed, products purchased and your journey around our site. All data passed by cookies is anonymous and will never contain your name, address, phone number or payment information, but may include a customer reference number unique to you. For more on how cookies work, visit www.allaboutcookies.org.

How are cookies managed?

• By Wayland Games Limited (or on our behalf) — necessary to enable purchases on our website.
• By third parties who work with us in marketing programmes.
• By third parties who publish web banner advertisements for us.

What are cookies used for?

With our marketing partners, cookies present you with relevant offers/ads across the internet based on your browsing on our site. Cookies also allow us to work with Google Analytics to see how you use our website so we can improve it. We may match cookie data with personal data we already hold to better understand you — improving our communications, your shopping experience and our products/services.

Main purposes include:

• Functions essential to online transactions, site navigation and preferences.
• Marketing and advertising (including web banners and targeted updates).
• Collecting information about browsing/shopping behaviour to improve experience and monitor performance.
• Meeting contractual obligations to pay third parties when a purchase follows a referral from their sites.

Examples of what cookies enable us to do:

• Estimate audience size and understand site usage.
• Store your preferences to customise our site and offer content relevant to your interests.
• Speed up searches.
• Recognise you when you return to our site.
• Provide a convenient experience (e.g., keep items in your basket between visits). If you register or complete forms, we may use cookies to remember your details during your current and future visits.

Marketing cookies

We work with partners who serve ads or present offers on our behalf. These partners typically use session and persistent cookies to deliver ads more relevant to you, limit how often you see an ad and measure campaign effectiveness. Data collected by these third-party cookies is anonymous and does not include your name, address, telephone number, email address or payment details.

Types of cookies we use

1. Session cookies — Deleted after each visit. They remember you during a visit and are required for features like adding to basket and checkout. Disabling these in your browser will prevent ordering.
2. Persistent cookies — Remain for a set period to remember you between visits (e.g., wishlist/previously viewed products, or whether you were logged in).
3. Strictly necessary cookies — Required for our website to operate (e.g., logging in, shopping cart, e-billing). You can switch these off in your browser, but some parts of the site may not work.
4. Analytical or performance cookies — Help us recognise/ count visitors and see how they move around the site so we can improve it.
5. Functionality cookies — Recognise you when you return, enabling personalisation (e.g., greeting by name, remembering preferences like language/region).
6. Targeting cookies — Record your visit, pages viewed and links followed so we can make our site and advertising more relevant to your interests. We may share this information with third parties for this purpose.

Third parties

Third parties may also use cookies, over which we have no control (e.g., advertising networks, analytics providers). These are likely to be analytical/performance or targeting cookies. To opt out of Google Analytics across all websites, visit tools.google.com/dlpage/gaoptout. You can manage advertising cookie preferences on the relevant provider’s consumer pages.

Choices: turning off and deleting cookies

You can usually disable cookies via your browser’s Help menu. If you only disable third-party cookies, you can still make purchases; however, refusing our cookies via your browser will prevent transactional purchases on our website. Many site features elsewhere on the web may also be affected. You can delete cookies in your browser; unless disabled, they’ll be set again on your next visit.

You can choose which cookies we set via our banner (where supported):

• Strictly necessary cookies — Always Active
• Analytical or performance cookies — On/Off
• Functionality cookies — On/Off
• Targeting cookies — On/Off
• Reject All — blocks all non-essential cookies

If you block all cookies (including essential cookies) in your browser, you may not be able to access all or parts of our website.

Except for essential cookies, all cookies will expire after up to 1 year.

Questions

If you have questions or concerns about our use of cookies, please raise a ticket at support.waylandgames.co.uk/support/tickets/new.